Piaras Kelly PR - Public Relations in Ireland

Small opportunities are often the beginning of great enterprises - Demosthenes

Here’s the first part in a series of posts that I’m going to write which might appeal to people considering a career in Public Relations.

Public Relations is an ill defined career because at times it’s very hard to explain what you do, especially early in your career when you are probably a jack of all trades rather than working in Corporate, Consumer, etc, etc.

At the bottom rung of the ladder the hours are long and you could be doing anything from doing a ring around to regional newspapers to see if they’re going to use a release issued to them or putting a media board together. It might not sound appealing, but as I’ve been told on many occasions most juniors spent their early days getting covered in ink as they took clippings of relevant coverage (thank God for media monitoring!)

I’d have to say that I’ve been fortunate enough to have been flung in at the deep end and gotten to see and do a lot more than other juniors would have. I still make tea and coffees which my friends find most amusing, but that’s the name of the game. Nobody is above the little jobs!

That’s the beauty of the job right there in a nutshell. One minute you’re making a pot of coffee and the next you’re organising hospitality for a hundred guests. Some people say they like their job because no two days are the same. Well I like my job because no two half hours are the same.

If you enjoy a hectic environment where task management is vital for success, then this could be the job for you. My days are creative, but stressful; spontaneous, but drawn out; and exciting, but dull. All-in-all I suppose it’s a bit schizophrenic, but there’s a method to our madness (I hope!)

Technorati Tags: Piaras Kelly, PR